"Even women can have tiny dicks"

An update on the Hummer ad I commented on a few weeks ago: Slate also noticed the bizarreness of the message and weighed in with their ad report card. They also noted that the original tagline, "Restore your manhood," has now been toned down, apparently in response to (male) viewer complaints.

It's stunning how enthusiastically the ad embraces this idea. The entire plot is based on it: A guy feels wimpy because another guy saw him buying tofu, so he dashes out and buys a Hummer to feel better about himself. The original tag line of the ad was in fact "Restore your manhood." Hart says people called in to complain ("The whole idea of manhood and virility is a touchy subject," she points out, "especially for men"), so, after two weeks on the air, the ad was recut with the line changed to the slightly more ambiguous "Restore the balance."

There's also an ad aimed at women in this campaign.

Once again, our wounded protagonist races straight to a Hummer dealer and drives off with a truck seconds later. The tag line this time: "Get your girl on." Interestingly, no one seems to have complained about this take on femininity. But one of my readers suggests the message is this: "Even women can have tiny dicks, and the Hummer is the cure."

I guess we're an equal opportunity society when everyone can have a tiny dick.